Probable Niche

We've identified the niche as cruelty free.

cruelty free

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as cruelty free.

free, cruelty, products, beauty, vegan, animals, skin, animal testing, natural, makeup, hair, skin care, shop, reviews, new, free beauty, cosmetics, vegans, swatches, solid beauty's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 21:39 UTC on December 31, 2014. The source was comprised of 9304 characters, of which 8068 are code, leaving an organic character count of 1236. The total word count on the home page is 186. We filtered out 1 numbers, 45 common words, and 6 words shorter than three characters in length, leaving an impact word count of 130. The size of the lexicon (number of unique words) is only 82. We extracted ten top keywords, leaving 12.19% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
cruelty free1219.35%
free super711.29%
retirement journey23.22%
free money23.22%
ethical money 23.22%
welfare groups11.61%
telephone support11.61%
supporting animal11.61%
superfund protecting 11.61%
super contributions11.61%
super account11.61%
rights reserved11.61%
retirement cruelty 11.61%
personal ethics11.61%
mailing list11.61%
investments ethical 11.61%
investment underpinned 11.61%
investment selections 11.61%
glenys oogjes 11.61%
fund managers11.61%
free theme11.61%
free retirement11.61%
free issues11.61%
financial advice11.61%
existing super 11.61%
executive director11.61%
ethical super 11.61%
ethical retirement 11.61%
ethical investments11.61%
established fund11.61%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. free
  2. cruelty
  3. super
  4. cruelty free
  5. free super


Source Character Count 9304
Code Character Count 8068
Organic Character Count 1236
Filtered Numbers 1
Filtered Words (Common) 45
Filtered Words (Short) 6
Total Word Count 186
Impact Paragraph Count 227
Impact Word Count 130
Impact Lexicon Size 82


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